Digital Marketing and Social Media
June 21, 2018
This half day seminar will help you plan and make best use of digital marketing tools and social media for arts and community development projects.
By the end of the course participants will:
- Developed an understanding of digital marketing and social media in terms of its possibilities and limitations.
- Have been introduced to some of the best social media and digital marketing tools.
- Considered a number of different approaches to using digital marketing and social media as a means to raising profile and engaging audiences.
- Explored a number of case studies in relation to the topic.
- Explored the use of data for planning a social media campaign
- Discussed their own approach to social media and digital marketing and identified some key areas for improvement.
This course is aimed artists, arts administrators; arts project managers and voluntary sector managers. It’s for anyone new to digital marketing and social media, or those with some experience who are looking for more practical tips and a refreshed approach.
This half-day course is an informal seminar with plenty of opportunity for questions, discussion and learning from fellow participants’ experiences.
Harriet Warnock: Harriet studied Drama and Theatre Studies at the University of Hull before moving to London where she worked at Arcola Theatre, as Box Office Manager and at The National Theatre, in both the Marketing and Tours & Information departments. She has a Masters degree in Arts Administration and Cultural Policy from Goldsmiths. She returned to Liverpool after a year traveling and has been leading on Collective Encounters’ digital marketing and social media campaigns since 2015.
Price (excluding booking fee)
Individual freelance practitioners and students: £50
Representatives from private sector organisations, Arts Council National Portfolio Organisations, HE, FE and Local Authorities: £75
Date(s) - 21/06/2018
1:00 pm - 4:00 pm