The benefits of gaining a better understanding of the impacts arts organisations have on people and communities; wider society and public life are broad. The process can help with strategic planning, making the case for investment, quality improvement, and programme and service development.

Choosing a model best suited to evaluating the social impact of a whole range of creative activities sometimes over multiple years can be a daunting prospect.

Arts and cultural organisations operate differently to the majority of third sector organisations. They work with a whole breadth of communities as opposed to one group, delivering activities and events that some may take part in once, and others over a long period of time. They campaign across multiple issues and themes, and engage a wide range of local, national and international stakeholders. Their work contributes to a wide range of public policy objectives.

To ensure all of these impacts and benefits can be recognised, evidenced and understood Collective Encounters uses a Theory of Change framework for evaluating the social impact of the arts. All impacts are bench-marked against public policy initiatives and relevant statistics.

If you are considering undertaking a Social Impact Evaluation please get in touch with annette[@] or call 0151 345 6266.